FREE INDUSTRY REPORT |  HOME SERVICES

2026 Referral Benchmark Report

Find out what real contractors are earning from referrals — and see how your program stacks up.

Real numbers. Real companies. No fluff.  Roofing, solar, windows, remodeling, and home security.
37.5
%

Avg close rate on referral leads

518
X

Highest ROI in our dataset

341
K

Referrals tracked in report

209

Companies Studied


WHAT'S INSIDE

Everything you need to know about referrals in your business.

 

This free report shows you exactly what contractors in your industry are earning from referrals — and what separates the companies getting 6X returns from the ones getting 500X.

💠 How referral leads compare to Google ads and third-party platforms
💠Conversion rates by industry vertical — roofing, solar, windows, remodeling, home security
💠4 things that separate 5X ROI companies from 500X ROI companies
💠A scorecard to rate your own referral program today
💠ROI benchmarks by company size — from 5 sales reps to 500+

The right GTR starting point for where your business is right now.

A look at what the data shows:

  • Roofing referral leads close at 31% — vs. 2.6% for Google search ads

  • Windows & doors companies see a 54% close rate on referral leads

  • A 5-rep remodeling company hit 128X ROI in 39 months

Download the full report today!