3 min read
Mikayla Martinsen: August 17, 2026
The True Cost of Paid Ads vs. Contractor Referrals Most contractors run both channels at once. Paid ads for volume. Referrals for quality. That’s a reasonable setup. But it’s hard to know where to...
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4 min read
Mikayla Martinsen: August 14, 2026
A Great Presentation Doesn't Just Close the Deal. It Sets Up the Next One. Every month, we like to highlight one of the partners that make GTR better...
9 min read
Darren Gomez: August 10, 2026
Referral Analytics: How SMB and Enterprise Companies Measure Referral Program Success
3 min read
Mikayla Martinsen: August 5, 2026
How to Choose Referral Incentives for Contractors in 2026
4 min read
Mikayla Martinsen: July 13, 2026
Give Them a Vacation. They'll Give You a Referral. Why Destination Motivation's Vacation Vouchers Don't Just Close the Sale — They Start the Next One
5 min read
Mikayla Martinsen: July 8, 2026
Turn Happy Customers Into Your Highest-Converting, Lowest-Cost Lead Source If you run a roofing, remodeling, or home services company, you already...
3 min read
Mikayla Martinsen: July 6, 2026
On June 24, we hosted the second session of the GTR Seasonal Growth Series™ — Peak Season Control: Convert More Leads Without Burning Out Your Team....
2 min read
Mikayla Martinsen: June 17, 2026
Peak Season Is Already Here. Is Your Team Ready to Convert? The home services market doesn't slow down to let you catch up. Neither does the GTR...
4 min read
Mikayla Martinsen: June 10, 2026
Your Photos Are Already Taken. Now Put Them to Work.
