9 min read
Referral Analytics for SMB and Enterprise Growth | GTR
Referral Analytics: How SMB and Enterprise Companies Measure Referral Program Success
Read MoreDarren Gomez is the Director of Operations at Get The Referral, where he leads customer success, onboarding, integrations, and enterprise program adoption. Having owned two home service businesses, Darren understands firsthand how unpredictable lead generation can be and the challenges small to medium sized contractors face in building consistent, profitable growth. He was also part of a large home services organization that leveraged GTR to generate 40% of its annual revenue through referrals and was later acquired for $800 million. Together, these experiences give Darren a unique understanding of both small/medium sized businesses and enterprise organizations—and how a well-executed referral strategy can become a predictable, scalable, and highly valuable revenue channel at any level.
9 min read
Referral Analytics: How SMB and Enterprise Companies Measure Referral Program Success
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