7 min read
10 Referral Metrics Every Home Services Pro Should Track
Mikayla Martinsen: May 25, 2026
10 Referral Metrics Every Home Services Pro Should Track A plain-English guide to measuring your referral program ROI
Cost Per Lead
4 min read
Referral Fees for Home Services: What They Are & Why They Work
Mikayla Martinsen: May 9, 2025
Everything you need to know about paying—and earning—referral rewards Key Takeaways Referral fees turn casual word-of-mouth into a structured,...
2 min read
The Cost-Effective Lead Generation Strategy for Home Services Business Owners
Mikayla Martinsen: October 21, 2024
Let’s face it—lead generation in the home services industry isn’t getting any cheaper. Whether it’s pay-per-click (PPC) advertising, buying leads, or...
2 min read
Is a High Return on Investment (ROI) In Lead Generation Important?
Mikayla Martinsen: August 19, 2024
Absolutely! If you’re running a home services business, you know every dollar counts, especially when it comes to marketing. That’s why getting a...
4 min read
How to Measure the Effectiveness of Lead Generation Cost Reduction Strategies
Mikayla Martinsen: August 12, 2024
Cutting lead generation costs is great, but if you’re not measuring the impact, you’re flying blind. As a home services business owner, you need to...
3 min read
10 Steps to Reduce the Cost of the Best Lead Generation Strategies
Mikayla Martinsen: August 5, 2024
As a home services business owner, you probably know how challenging it can be to keep lead generation costs in check while still attracting...
2 min read
Overcoming the High Costs of Traditional Lead Generation in Home Improvement
Mikayla Martinsen: July 29, 2024
In the competitive landscape of home improvement, businesses are constantly grappling with the challenge of generating high-quality leads while...
