5 min read
The Leap From 'Yes' to Signed, Without Losing Trust
Mikayla Martinsen: September 21, 2026
9 min read
Contractor Lead Costs: 7 Lead Sources Compared
Mikayla Martinsen: September 16, 2026
Contractor Lead Costs: 7 Lead Sources Compared
6 min read
How to Get More Leads That Actually Close
Mikayla Martinsen: September 15, 2026
Contractor Lead Quality: How to Get More Leads That Actually Close More leads sound like the answer to every contractor's growth problem.
4 min read
How Referral Software Improves Contractor Lead Flow
Mikayla Martinsen: August 26, 2026
How Referral Software Improves Contractor Lead Flow
5 min read
How to Train Home Services Sales Reps to Ask for Referrals | GTR
Mikayla Martinsen: August 24, 2026
How to Train Home Services Sales Reps to Ask for Referrals TL; DR Summary: A practical coaching framework for home services leaders — how to diagnose...
3 min read
How to Increase Referral Software Adoption in 2026
Mikayla Martinsen: August 19, 2026
How to Increase Referral Software Adoption in 2026
3 min read
The True Cost of Paid Ads vs. Contractor Referrals
Mikayla Martinsen: August 17, 2026
The True Cost of Paid Ads vs. Contractor Referrals Most contractors run both channels at once. Paid ads for volume. Referrals for quality. That’s a...
4 min read
Win the Room, Win the Referral — August Featured Partner Ingage
Mikayla Martinsen: August 14, 2026
A Great Presentation Doesn't Just Close the Deal. It Sets Up the Next One. Every month, we like to highlight one of the partners that make GTR better...
