Mikayla Martinsen

Social Media Content Manager and personal growth enthusiast, Mikayla has an MBA degree and is a HubSpot Inbound & Digital Marketer.

Power100 Graphic

2 min read

GTR Named 2026 Power 100 Preferred Partner

GTR Named 2026 Power 100 Preferred Partner TL;DR

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Referral App vs. Spreadsheet Tracking Pic

6 min read

Referral App vs Spreadsheet Tracking: Pros & Cons

Article Summary Spreadsheets are an inefficient and error-prone solution for tracking referrals as businesses grow. Referral apps like GTR automate...

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Jan Featured Partner - HeavySet

3 min read

How HeavySet Accelerates Bookings + Scales Growth for Home Service Pros

We love spotlighting partners who help home services businesses capture more opportunities, fill calendars, and boost sales. For January, we’re...

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best referral software blog image

4 min read

Best Referral Software for Roofing Companies in 2026

TL;DR: Roofing businesses are switching to referral software like GTR to turn customer satisfaction into a repeatable growth engine. GTR automates...

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ContractorFlow Featured Partner Image

3 min read

How to Accelerate Leads and Automate Referrals with ContractorFlow®

How to Accelerate Leads and Automate Referrals with ContractorFlow and GTR

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Referral Partner Image

3 min read

How to Build a Strong Network of Local Business Referral Partners

How to Build a Strong Network of Local Business Referral Partners When a homeowner trusts you enough to recommend you, that’s one thing. When a local...

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day 41 thrive july featured partner

1 min read

Featured Partner Spotlight: Day 41 Thrive

At GTR, we love partnering with companies that share our commitment to helping home services businesses grow sustainably, confidently, and profitably.

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4 min read

10 Brands with Referral Programs That Actually Work

Key Takeaways Referral programs work because recommendations from real people carry far more trust than ads or cold outreach. The brands that win...

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altruistic-advisory-partnership

2 min read

Behind the Partnership: GTR + Altruistic Advisory

At GTR, we’re obsessed with helping contractors grow — not just by adding new tech or chasing the next trend, but by building businesses that...

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sales reps and your referral program

3 min read

Why Your Sales Team Needs to Be Plugged-In, Fully Engaged, and Promoting Your Referral Program

As a home services business owner, you know that referrals are golden. They’re often the most cost-effective way to generate new leads and close...

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