4 min read
Mikayla Martinsen: October 21, 2024
Key Takeaways Traditional lead generation channels like PPC, bought leads, and direct mail are becoming more expensive while delivering lower conversion rates. Referral leads significantly reduce...
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3 min read
Mikayla Martinsen: October 14, 2024
In today’s competitive home services industry, along sales cycleis more than just an inconvenience—it's a threat to your business’s bottom line....
4 min read
Mikayla Martinsen: October 7, 2024
Let’s face it: in the home services industry, trust isn’t just important—it’s essential. Whether you’re a plumber, roofer, electrician, or HVAC...
3 min read
Mikayla Martinsen: August 26, 2024
Alright, let’s cut to the chase. As a home services business owner, you’re no stranger to the challenges of keeping your marketing efforts on point...
3 min read
Mikayla Martinsen: August 19, 2024
Key Takeaways High ROI in lead generation matters because it protects profit margins by making sure marketing spend brings in more revenue than it...
5 min read
Mikayla Martinsen: August 12, 2024
Key Takeaways Lowering lead generation costs only works if performance metrics improve alongside reduced spend. Cost Per Lead (CPL) shows whether...
3 min read
Mikayla Martinsen: August 5, 2024
Key Takeaways Lower lead costs by stacking long-term channels first (local SEO + content), then using paid ads only where they stay profitable. Use...
3 min read
Mikayla Martinsen: July 29, 2024
Key Takeaways Traditional lead generation in home improvement is expensive and unpredictable, with high cost per lead and inconsistent ROI....
1 min read
Mikayla Martinsen: July 1, 2024
We recently hosted an insightful webinar exploring how the GTR Wallet feature can revolutionize referral programs for home services companies. Here...
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4 min read
Jameila Bito-On: June 3, 2024
