4 min read
Mikayla Martinsen: December 31, 2025
TL;DR: Roofing businesses are switching to referral software like GTR to turn customer satisfaction into a repeatable growth engine. GTR automates...
5 min read
Mikayla Martinsen: May 6, 2025
Key Takeaways A referral is a recommendation from a trusted customer that turns into a warm, high-quality lead. In home services, referrals work...
3 min read
Mikayla Martinsen: December 23, 2024
We’ve reached the grand finale of our series on why referrals are the best leads, and it’s time to end with a bang. Referrals aren’t just about...
3 min read
Mikayla Martinsen: December 2, 2024
You’re in the home services business, and you know there’s nothing like a good word-of-mouth recommendation. It’s the ultimate endorsement, one that...
3 min read
Mikayla Martinsen: October 14, 2024
In today’s competitive home services industry, along sales cycleis more than just an inconvenience—it's a threat to your business’s bottom line....
4 min read
Mikayla Martinsen: October 7, 2024
Let’s face it: in the home services industry, trust isn’t just important—it’s essential. Whether you’re a plumber, roofer, electrician, or HVAC...
4 min read
Mikayla Martinsen: September 5, 2023
Key Takeaways The GTR Referral Program was built on real-world success, not theory, and is backed by years of proven referral performance in home...
4 min read
Mikayla Martinsen: November 15, 2021
A positive customer experience (CX) is something that most people hope for when interacting with any company. But what does CX include? How is it...
