Mikayla Martinsen

Mikayla Martinsen, MBA, leads marketing at Get The Referral, where she oversees content strategy, SEO, email, website strategy, webinars, product marketing, social media, partner marketing, and sales enablement. With more than 15 years of marketing experience, Mikayla specializes in turning complex products and growth strategies into clear, practical marketing that drives qualified leads and revenue. At GTR, she focuses on helping home services companies understand how technology, customer engagement, and referral marketing can work together to create more predictable growth. In addition to hosting the GTR live webinars, her work centers on helping contractors move beyond traditional lead generation and build systems that turn satisfied customers into an ongoing source of new business.

Automate Instant Rewards

9 min read

Automate Customer Referrals With Instant Rewards in 2026

Picture of Mikayla Martinsen Mikayla Martinsen: May 27, 2026

Automate Customer Referrals With Instant Rewards in 2026 If you run a roofing, remodeling, or solar company, you know referrals close faster and cost less than paid leads. The challenge is making...

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Referral Analytics Featured Pic

7 min read

10 Referral Metrics Every Home Services Pro Should Track

Picture of Mikayla Martinsen Mikayla Martinsen: May 25, 2026

10 Referral Metrics Every Home Services Pro Should Track A plain-English guide to measuring your referral program ROI

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why-roofing-referral-programs-fail

6 min read

Why Roofing Referral Programs Fail (And How to Fix Them)

Picture of Mikayla Martinsen Mikayla Martinsen: May 18, 2026

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xtrm image

5 min read

How Xtrm Makes Referral Payouts Effortless for Your Advocates

Picture of Mikayla Martinsen Mikayla Martinsen: May 11, 2026

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Referral Software Cost for Roofing Companies in 2026

9 min read

How Much Does Referral Software Cost for Roofing Companies?

Picture of Mikayla Martinsen Mikayla Martinsen: May 4, 2026

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best-referral-software-2026

7 min read

Best Referral Software for Contractors in 2026

Picture of Mikayla Martinsen Mikayla Martinsen: April 20, 2026

Referrals are the highest-converting lead source in home services, yet most contractors still manage them manually. We compared 10 platforms on...

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Spring Pipeline featured pic

4 min read

How Top Contractors Use Referrals to Build Sustainable Pipelines

Picture of Mikayla Martinsen Mikayla Martinsen: April 13, 2026

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Spring demand pic

3 min read

The Truth About The State of Spring Demand in Home Improvement

Picture of Mikayla Martinsen Mikayla Martinsen: April 6, 2026

The Truth About The State of Spring Demand in Home Improvement How macro headwinds are actually creating a tailwind for roofing, remodeling, windows...

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Owens Corning Roofing Partner Spotlight

4 min read

How Owens Corning Roofing Helps Contractors Get More Referrals

Picture of Mikayla Martinsen Mikayla Martinsen: March 16, 2026

How Owens Corning Roofing Helps Contractors Generate More Referrals Article Summary Roofing contractors who want steady growth in 2026 are focusing...

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Power100 Graphic

2 min read

GTR Named 2026 Power 100 Preferred Partner

Picture of Mikayla Martinsen Mikayla Martinsen: February 17, 2026

GTR Named 2026 Power 100 Preferred Partner TL;DR

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