Mikayla Martinsen

Mikayla Martinsen, MBA, leads marketing at Get The Referral, where she oversees content strategy, SEO, email, website strategy, webinars, product marketing, social media, partner marketing, and sales enablement. With more than 15 years of marketing experience, Mikayla specializes in turning complex products and growth strategies into clear, practical marketing that drives qualified leads and revenue. At GTR, she focuses on helping home services companies understand how technology, customer engagement, and referral marketing can work together to create more predictable growth. In addition to hosting the GTR live webinars, her work centers on helping contractors move beyond traditional lead generation and build systems that turn satisfied customers into an ongoing source of new business.

how much is a referral fee pic

4 min read

Referral Fees for Home Services: What They Are & Why They Work

Everything you need to know about paying—and earning—referral rewards Key Takeaways Referral fees turn casual word-of-mouth into a structured, predictable growth channel for home services businesses....

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how-does-a-referral-work

5 min read

How Does a Referral Work? A Simple Guide for Home Services Pros

Key Takeaways A referral is a recommendation from a trusted customer that turns into a warm, high-quality lead. In home services, referrals work...

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Builder Prime Featured Partner for April

1 min read

Introducing Builder Prime — GTR's Featured Partner for April

Smarter Systems, Smoother Jobs, and More Referrals for Contractors We're thrilled to announce our April Featured Partner: Builder Prime – an...

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customer-and-advocate-engagement-strategies

4 min read

The Ultimate Playbook for Engaging Advocates & Boosting Referrals

In today’s competitive business landscape, engaging customers and referral advocates is no longer optional—it’s essential. It’s not enough to attract...

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referral-marketing-strategies-featured-image

6 min read

10 Reasons Referrals Are the Best Leads

In the competitive world of home services, the quality of your leads can make or break your business. Sure, paid ads, email campaigns, and direct...

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Word-of-mouth marketing

3 min read

Word-of-Mouth Marketing: How Your Network Can Become Powerful Brand Advocates

We’ve reached the grand finale of our series on why referrals are the best leads, and it’s time to end with a bang. Referrals aren’t just about...

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Qualified referral leads

3 min read

Why Referrals Bring In Better Leads And Quality Customers

Key Takeaways Referral leads are pre-qualified before they ever reach your sales team because they come from people who understand both the...

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Referral program benefits

3 min read

Customer Satisfaction & Reviews: How Referrals Boost Brand Love

Key Takeaways Referrals strengthen emotional connection, making customers more satisfied and loyal. When customers refer others, they become...

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Referral-marketing-featured

3 min read

The Power of Referral Marketing for Organic Expansion

You’re in the home services business, and you know there’s nothing like a good word-of-mouth recommendation. It’s the ultimate endorsement, one that...

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 Loyal customers through referrals photo

3 min read

Loyal Customers Through Referrals: The Key to Retention & Growth

If you’ve been following along, we’ve covered the incredible perks of referral leads—higher trust, faster conversions, and increased profitability....

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