Mikayla Martinsen

3 min read

10 Brands with Referral Programs That Actually Work

2 min read

Behind the Partnership: GTR + Altruistic Advisory

At GTR, we’re obsessed with helping contractors grow — not just by adding new tech or chasing the next trend, but by building businesses that...

3 min read

Why Your Sales Team Needs to Be Plugged-In, Fully Engaged, and Promoting Your Referral Program

As a home services business owner, you know that referrals are golden. They’re often the most cost-effective way to generate new leads and close...

2 min read

Behind the Partnership: GTR + Leap

What Happens When Contractors Get the Right Tools — and Use Them Together

3 min read

Referral Fees for Home Services: What They Are & Why They Work

Everything you need to know about paying—and earning—referral rewards

4 min read

How Does a Referral Work? A Simple Guide for Home Services Pros

Word-of-mouth is powerful. Referral programs just make it easier to harness. You’ve probably heard it before: “Referrals are the best kind of lead.”...

1 min read

Introducing Builder Prime — GTR's Featured Partner for April

Smarter Systems, Smoother Jobs, and More Referrals for Contractors We're thrilled to announce our April Featured Partner: Builder Prime – an...

4 min read

The Ultimate Playbook for Engaging Advocates and Boosting Referrals

In today’s competitive business landscape, engaging customers and referral advocates is no longer optional—it’s essential. It’s not enough to attract...

5 min read

10 Reasons Why Referrals Are the Best Leads

In the competitive world of home services, the quality of your leads can make or break your business. Sure, paid ads, email campaigns, and direct...