Mikayla Martinsen

Mikayla Martinsen, MBA, leads marketing at Get The Referral, where she oversees content strategy, SEO, email, website strategy, webinars, product marketing, social media, partner marketing, and sales enablement. With more than 15 years of marketing experience, Mikayla specializes in turning complex products and growth strategies into clear, practical marketing that drives qualified leads and revenue. At GTR, she focuses on helping home services companies understand how technology, customer engagement, and referral marketing can work together to create more predictable growth. In addition to hosting the GTR live webinars, her work centers on helping contractors move beyond traditional lead generation and build systems that turn satisfied customers into an ongoing source of new business.

Referral App vs. Spreadsheet Tracking Pic

6 min read

Referral App vs Spreadsheet Tracking: Pros & Cons

Article Summary Spreadsheets are an inefficient and error-prone solution for tracking referrals as businesses grow. Referral apps like GTR automate the process, ensuring accurate tracking, real-time...

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Jan Featured Partner - HeavySet

4 min read

How HeavySet Accelerates Bookings and Scales Growth

Key Takeaways HeavySet Tech helps home services companies turn website traffic and inbound lead forms into instant booked appointments with automated...

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best referral software blog image

4 min read

Best Referral Software for Roofing Companies in 2026

Key Takeaways Roofing businesses are switching to referral software like GTR to turn customer satisfaction into a repeatable growth engine. GTR...

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ContractorFlow Featured Partner Image

4 min read

How to Accelerate Leads & Automate Referrals with ContractorFlow®

Key Takeaways ContractorFlow is now natively integrated with GTR to streamline lead management and referral generation Contractors using...

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Referral Partner Image

3 min read

How to Build a Strong Network of Local Business Referral Partners

How to Build a Strong Network of Local Business Referral Partners When a homeowner trusts you enough to recommend you, that’s one thing. When a local...

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day 41 thrive july featured partner

1 min read

Featured Partner Spotlight: Day 41 Thrive

At GTR, we love partnering with companies that share our commitment to helping home services businesses grow sustainably, confidently, and profitably.

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brands-with-referral-programs-logo-feature

4 min read

10 Brands with Referral Programs That Actually Work

Key Takeaways Referral programs work because recommendations from real people carry far more trust than ads or cold outreach. The brands that win...

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altruistic-advisory-partnership

2 min read

Behind the Partnership: GTR + Altruistic Advisory

At GTR, we’re obsessed with helping contractors grow — not just by adding new tech or chasing the next trend, but by building businesses that...

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sales reps and your referral program

3 min read

Why Your Sales Team Needs to Be Plugged-In, Fully Engaged, and Promoting Your Referral Program

As a home services business owner, you know that referrals are golden. They’re often the most cost-effective way to generate new leads and close...

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Leap-featured-image

2 min read

Behind the Partnership: GTR + Leap

What Happens When Contractors Get the Right Tools — and Use Them Together

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