Mikayla Martinsen

Social Media Content Manager and personal growth enthusiast, Mikayla has an MBA degree and is a HubSpot Inbound & Digital Marketer.

customer-and-advocate-engagement-strategies

4 min read

The Ultimate Playbook for Engaging Advocates and Boosting Referrals

In today’s competitive business landscape, engaging customers and referral advocates is no longer optional—it’s essential. It’s not enough to attract customers; home services businesses must actively...

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referral-marketing-strategies-featured-image

5 min read

10 Reasons Why Referrals Are the Best Leads

In the competitive world of home services, the quality of your leads can make or break your business. Sure, paid ads, email campaigns, and direct...

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Word-of-mouth marketing

3 min read

Word-of-Mouth Marketing: How Your Network Can Become Powerful Brand Advocates

We’ve reached the grand finale of our series on why referrals are the best leads, and it’s time to end with a bang. Referrals aren’t just about...

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Qualified referral leads

3 min read

Why Referrals Bring In Better Qualified Leads And Quality Customers

Throughout this series, we’ve highlighted the exceptional advantages of referral leads—higher satisfaction, profitability, and loyalty, to name a...

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Referral program benefits

3 min read

Improved Customer Satisfaction & Reviews: How Referrals Boost Brand Love

So far in our series, we’ve uncovered how referrals turbocharge trust, sales cycles, cost-effectiveness, conversions, profitability, retention, and...

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Referral-marketing-featured

3 min read

Natural Business Growth - The Power of Referral Marketing for Organic Expansion

You’re in the home services business, and you know there’s nothing like a good word-of-mouth recommendation. It’s the ultimate endorsement, one that...

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 Loyal customers through referrals photo

3 min read

Loyal Customers Through Referrals: The Key to Retention and Growth

If you’ve been following along, we’ve covered the incredible perks of referral leads—higher trust, faster conversions, and increased profitability....

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higher-profitability-from-referrals

2 min read

Higher Profitability from Referrals: Why Your Business Should Lean In Further

Let’s talk business—your bottom line to be exact. You already know referral leads bring higher trust, faster sales, and better conversion rates. But...

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sales-rep-app-featured-image

2 min read

The Sales Rep App: Elevate Your Sales Process with Precision, Ease, & Unmatched Connectivity.

We know how crucial it is for your Sales Team to have the right tools to manage and maximize referrals efficiently. That's why our engineering team...

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Referral leads conversion graphic

3 min read

How Referral Leads Boost Your Conversion Rates

As a home services business owner, you’ve probably felt the pain of low-quality leads that require endless follow-up. Sure, ads and paid campaigns...

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