In the home services industry, which changes rapidly, good marketing is important for success and continuing business. Gaining exposure for your business is important for your company's growth. Recognition is essential, whether you're fixing roofs, putting up solar panels, or working on windows and doors. Companies in this industry need to come up with new ways to sell themselves so that they can stay ahead of the competition and adapt to changing consumer habits.

These are the top 10 ways to sell home services, along with examples of how Get the Referral (GTR) can help. 

Strong Branding and Online Presence

Home service businesses need strong branding and an online presence. A strong brand identity leaves a lasting impression and develops trust. As many customers first interact with businesses online, a strong online presence carries over this brand identity. 

Websites are like online stores. A well-designed website and active social media accounts that showcase your brand's values and offerings can boost your visibility. Make it user-friendly and attractive. Subtly highlight how satisfied customers can refer friends using an app like GTR. Integrating GTR into your website can discreetly boost your brand's reputation and social proof by highlighting your referral program.

Using online platforms to showcase customer reviews and successful projects creates trust and attracts new clients. In this digital age where consumer feedback can make or break a business, a strong and positive online reputation is crucial for long-term success.

Targeted Audience Marketing

Understanding your target audience is crucial for effective marketing. Tailoring your strategies to meet the specific needs and preferences of different customer segments ensures more personalized and successful marketing efforts. For example, a roofing company might target homeowners in specific neighborhoods with customized marketing campaigns, while a landscaping business could focus on commercial clients in urban areas. By identifying the unique characteristics and preferences of these segments, businesses can create more engaging and relevant marketing messages, leading to higher conversion rates and customer satisfaction.

Search Engine Optimization (SEO)

SEO is one of the most important ways to make a business more visible on search engines. You can get people who are actively looking for home services to visit your website by improving its content with relevant keywords. Using SEO in your marketing can help your website rise higher on search engines, which makes it easier for people who are interested in your services to find you. This approach not only brings more people to your website, but also makes it more likely that you'll attract customers who are ready to use your services.

Social Media Marketing

Social media platforms are powerful tools for building a community around your brand and engaging with customers. Platforms like Facebook, Instagram, and LinkedIn offer opportunities to showcase your services, share valuable content and interact directly with your audience. Regular posts, targeted ads, and interactive content can help maintain a dynamic presence on these platforms, fostering customer engagement and brand loyalty.

Social media marketing also allows you to reach a broader audience, including potential customers who may not have discovered your business through traditional marketing channels. Social media is also an excellent way to keep in touch with your past and current customers as well. Our partners at Hook Agency offer a free 30-day social media BootCamp for contractors that we highly recommend. GTR can also amplify your social media efforts by providing easy sharing options within your branded mobile app, allowing satisfied customers to spread the word about your business.

Digital marketing has grown in popularity recently. Although outdated, traditional marketing strategies are nevertheless effective in the home services industry.

Digital marketing is more popular, but flyers and local ads still work for reaching local customers and developing community involvement. Community-focused campaigns and events benefit from these tactics. They help buyers feel like the business is local by letting them interact with it. Combining old-fashioned and modern marketing methods can create a more comprehensive plan that helps reach all potential clients.

Flyers, direct mail, and local newspaper ads can complement your online marketing. You can subtly promote GTR in your printed materials to encourage app downloads and referral rewards. Expose your services and distribute promotional materials at home improvement expos and local fairs. By using both traditional and digital marketing platforms, you can reach and engage more potential customers and get the word out about how great it is to work with your business through GTR.

Referral Programs

Referral programs are highly beneficial for companies that provide home services. Providing rewards to current customers who bring them new customers leads to organic growth. Nielsen says that word-of-mouth is very powerful because people are four times more likely to buy something if a friend tells them about it. A well-run referral program can help you generate a steady flow of high-quality leads. 

Asking for referrals can sometimes feel awkward, but with GTR, it's easy and seamless. Our platform automates the referral process, allowing satisfied customers to effortlessly refer to their friends and family with just a few clicks. Plus, with your company's referral rewards program, your customers are motivated to spread the word about your services, knowing they'll be rewarded for their efforts. This not only expands your customer base but also strengthens relationships with existing customers who feel valued and appreciated.

Email Marketing

Email marketing remains a highly effective strategy. Regular newsletters, special offers, and service reminders keep your business on your customers' minds. Personalized emails based on customer preferences and previous interactions can significantly enhance engagement. This strategy is not just about promotion; it's about building a relationship with your clients, providing them with valuable information, and staying connected. Email marketing also allows for segmentation and targeted campaigns, ensuring that your messages are relevant to each recipient. GTR's platform also offers email integration, making it easy to incorporate referral requests and manage customer interactions effectively.

Partnerships and Networking

Partnering up and networking with people in your community can lead to great new business options. Working together with nearby or related businesses can help you reach more people in your service area and get new customers.

As an example, a roofing business could work with a local real estate agency to help people who just bought their first home. You can make connections with other companies and people in the community by actively taking part in networking events and local business associations. These relationships can lead to joint marketing projects where you can use each other's resources to reach more people more efficiently.

Also, these connections often lead to feedback networks that are good for both parties. When businesses respect and trust each other, they're more likely to refer customers to each other who need similar services. This creates a steady flow of leads and possibilities.

Content Marketing

Content marketing can help you position your company as an authority in the home services industry. Create and share valuable material, such as blogs, how-to manuals, and videos, to attract and engage your target audience. This method improves your website's SEO, which brings in more users from search engines. For instance, a plumbing company might give advice on how to stop common home leaks, which would be useful for readers and would also be a subtle way for the company to market its services.

Content marketing also lets you show off your company's unique selling points (USPs) and the reasons why people should use your services instead of others on the market. You can change your content to make it more relevant to your audience and address their specific needs and problems. For example, you could stress your dedication to high-quality work, great customer service, or using eco-friendly materials.

Customer Reviews and Testimonials

Positive customer reviews and testimonials are influential in attracting new clients. BrightLocal’s survey reveals that 87% of consumers read online reviews for local businesses. Encouraging satisfied customers to leave reviews on platforms like Google My Business and Yelp can significantly boost your company’s online reputation. Responding to reviews, both positive and negative, demonstrates your commitment to customer satisfaction and can influence potential customers’ perceptions of your business.

Did you know that satisfied customers can leave reviews through platforms like GTR through a review portal, boosting your visibility even more? It helps your business show up in searches, making it more likely for people to find and hire you.

Conclusion

Home services companies can stand out in a crowded market by using these tried-and-true marketing tactics and ideas. This will also help them grow in a way that lasts. Get The Referral (GTR) improves these efforts in a subtle way by giving businesses a complete platform to ease referral programs, make customers happier, and get the most out of their network of opportunities. Allow GTR to be an important part of your marketing strategy, and see how it helps your company grow and be successful.