4.2. Make a plan to communicate and reach out to residential referral sources.
After your company receives a referral through the program, you need to know exactly what to do with that and when. Create a plan with timelines to call, schedule an appointment, send a proposal, and follow up, so your referrals don’t get lost. It’s also important to send the referral status to the Advocates (and reward them correctly) to keep them accountable and excited about the whole referral process.
4.3. Make sure referral sources have visibility into their referrals and payments.
An automated rewards system to quickly rewards your Advocates it’s ideal to prompt them to make more referrals. You can tailor your rewards system to best fit your business. With a customer referral program in place, you can see daily results right on your dashboard and offer more than one option of payment such as PayPal, gift cards, bank transfer, virtual debit card, etc. You increase your chances of having more referrals when you pay rewards easy and fast.
4.4. CREATE RESOURCES, EXAMPLES, AND IDEAS TO EDUCATE YOUR REFERRAL SOURCES.
Educating your referral sources include many avenues: it is essential to get your sales reps on board with your referral program. You want them to be as comfortable as possible when promoting the referral program to their customers since they will be the fuel to the referral engine. You need to train them, constantly bring the topic on sales meetings and provide incentives for a great referral performance.
For your customers and prospects: your homepage is the hub of most traffic on your business website, that’s why you need to place the campaign for your solar referral program right there, rather than in a side menu, will attract the most amount of recognition.
Also, if possible, create videos to explain people the benefits of becoming and Advocate, how they can submit referrals and what would they earn for that.
5. Successful Stories of Solar Referral Programs.
The 3 stories below show companies that implemented solar referral programs and have seeing significant improvements on their relationship with customers, besides the amazing results!
SunPro Solar has been working with GTR for almost a year and seeing great results. They increased their referral closing ration approximately 7x after implementing GTR Referral Software and Kirstie Moser, the Director of Marketing, shared her thoughts about how the Referral App has helped the company to get more business from referrals. Read More.
Referrals already represents almost 40% of Energy Concepts' business, but they didn't want to deal with payment paperwork and mail checks anymore. After GTR, these problems are gone and they now communicate more proactively and directly with their customers. According to Ryan Gutierrez, the Marketing Sales Manager, GTR is more than a referral platform, it's an engaging program that changes the dynamic of the referral relationships. Read More.