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Get Your Solar Referral App for Your Referral Marketing Program

In the solar business, you should look for quality over quantity when it comes to finding leads.
That's why referrals are perfect for this market.
With happy customers and the best referral platform in place, you can grow your business substantially.
A word-of-mouth recommendation is a primary factor behind 20%-50% of all purchasing decisions and solar market is not an exception. Solar panels are not an item that people run to the store and grab on a whim. They are a major investment that people spend time thinking about and researching before a final decision. A friend recommendation can make the difference on the final decision.
 
Setting up a referral program with a easy and fast way to make your customers refer you can be a game change to your business and GetTheReferral will help you with that.
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  1. What is a solar referral program?
  2. Why do solar referral programs work?
  3. How to develop a referral marketing program for your solar company?
    3.1. Set referral goals and targets.
    3.2. Identify all your referral sources.
    3.3. Decide on a compensation plan to incentivize your referral sources.
  4. Your Solar Referral Program Management System.
    4.1. Make it easy for referral sources to refer your business.
    4.2. Make a plan to communicate and reach out to referral sources.
    4.3. Make sure referral sources have visibility into their referrals and compensation.
    4.4. Create resources to educate your referral sources.
  5. Successful Stories of Solar Referral Programs.

1. What is a solar referral program?

Is the tool used to organize the company’s referral marketing: the act of spreading the word about a product or service through a business’ existing customers, among other groups of people.

 

2. Why do solar referral programs work?

The main reason referral programs work is because they bring the element of trust to your prospect. People trust people more than anything else when deciding about a purchase. According to Nielsen, 92% of people trust recommendations from family and friends more than any other form of marketing.

 

3. How to develop a referral marketing program for your solar company?

3.1. Set referral goals and targets.

With referral programs, you need a clear goal before you can incorporate metrics into your business decisions. Only after you have your goals, you can track your referral funnel to get the results you want. As in any other marketing strategy, you need to set up SMART goals. SMART will respond to:
S: Specific
M: Measurable
A: Achievable
R: Relevant
T: Time-Bound

3.2. Identify all your referral sources: Customers & Clients

Referrals can come from outside of the company as far as for the inside teams. Every interaction you have and every relationship you build can cause a positive experience that can be shared with others and end up with a referral. That’s why you need to include in your company’s referral program first your past and current customers, but also the company’s employees, sales reps, business partners, influencers, etc.

3.3. Decide on a bonus & compensation plan to incentivize your Customers

A good way to show appreciation to the customers referring you is to reward them with different levels of incentives based on the quality and stage of the referral they send you. For example, you can provide an incentive for any referral that results in a sales appointment (regardless of whether the referral makes a purchase). Then, you can offer a better incentive if the referral closes the deal. This is a great option for businesses that have a long sales cycle such as solar. When you set up incentives this way, it helps you increase the quality of the referrals you receive since incentives are tied to it.

4. Your Referral Program Management System Using a Solar Referral App

Solar Referral App4.1. Make it easy for referral sources to refer your business Using a Referral App

The best way to reach out and keep in touch with your customers is through a referral app, and there are two main reasons for that: In the U.S., 77% of adults own a smartphone. People who own smartphones spend over 80% of their time using apps as opposed to internet browsers (Source: Flurry).

Your solar business can benefit from having a customer referral app since it will increase their time connecting with your brand, consequently increasing the chances for referrals. One key point to increase your customer referrals is to make the referral process easy, and that is what a customer referral app does.

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Solar Referral Program Software4.2. Make a plan to communicate and reach out to residential referral sources.

After your company receives a referral, you need to know exactly what to do with that and when. Create a plan with timelines to call, schedule an appointment, send a proposal, and follow up, so your referrals don’t get lost. It’s also important to send the referral status to the Advocates (and reward them correctly) to keep them accountable and excited about the whole referral process.

4.3. Make sure referral sources have visibility into their referrals and payments.

An automated rewards system to quickly rewards your Advocates it’s ideal to prompt them to make more referrals. You can tailor your rewards system to best fit your business. With a customer referral program in place, you can see daily results right on your dashboard and offer more than one option of payment such as PayPal, gift cards, bank transfer, virtual debit card, etc. You increase your chances of having more referrals when you pay rewards easy and fast.

4.4. Create resources, Examples, and ideas to educate your referral sources.

Educating your referral sources include many avenues: it is essential to get your sales reps on board with your referral program. You want them to be as comfortable as possible when promoting the referral program to their customers since they will be the fuel to the referral engine. You need to train them, constantly bring the topic on sales meetings and provide incentives for a great referral performance.

For your customers and prospects: your homepage is the hub of most traffic on your business website, that’s why you need to place the campaign for your referral program right there, rather than in a side menu, will attract the most amount of recognition.

Also, if possible, create videos to explain people the benefits of becoming and Advocate, how they can submit referrals and what would they earn for that.

5. Successful Stories of Solar Referral Programs.

The 3 stories below show companies that implemented referral platforms and have seeing significant improvements on their relationship with customers, besides the amazing results!

SunnyMac Solar Referral Program Case Study

Panasonic Solar Referral Marketing Case Study

Energy Concepts Solar Referral Program Software Case Study

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