4.2. Make a plan to communicate and reach out to your referral sources.
After your company receives a referral, you need to know exactly what to do with that and when. Create a plan with timelines to call, schedule an appointment, send a proposal, and follow up, so your referrals don’t get lost. It’s also important to send the referral status to the Advocates (and reward them correctly) to keep them accountable and excited about the whole referral process.
4.3. Make sure referral sources have visibility into their referrals and payments.
An automated rewards system to quickly rewards your Advocates it’s ideal to prompt them to make more referrals. You can tailor your rewards system to best fit your business. With a customer referral program in place, you can see daily results right on your dashboard and offer more than one option of payment such as gift cards, bank transfer, virtual debit card, etc. You increase your chances of having more referrals when you pay rewards easy and fast.
4.4. Create resources, Examples, and ideas to educate your referral sources.
Educating your referral sources include many avenues: it is essential to get your employees on board with your referral program. You want them to be as comfortable as possible when promoting the referral program to their customers since they will be the fuel to the referral engine. You need to train them, constantly bring the topic on sales meetings and provide incentives for a great referral performance.
For your customers and prospects: your homepage is the hub of most traffic on your business website, that’s why you need to place the campaign for your referral program right there, rather than in a side menu, will attract the most amount of recognition.
Also, if possible, create videos to explain people the benefits of becoming and Advocate, how they can submit referrals and what would they earn for that.
5. Successful Stories of Referral Programs.
The stories below show companies that implemented referral platforms and have seeing significant improvements on their relationship with customers, besides the amazing results!
Safe Haven and GTR: Safe Haven is a home security company, who uses GetTheReferral as a strategic tool to work with Real Estate Agents/Brokers in order to more effectively connect with their clients and increase the number of referrals through these relationships. Back in April 2019, when we interviewed Ryan Ross, the Inside Sales Director, the company had already 4,127 deals sold after 5 months of the referral program implementation. Now this number is almost 11,000! Read more
D1 Training and GTR: Even before the official opening day, D1 Training was using the referral program with family and friends and expanded afterwards for all members. The results came really quick, after less than a month of open doors, they already had 22 Advocates, and 92 Referrals (an amazing average of 4.18 referrals per advocate). Read more
Car Dealerships and GTR: our top car dealership customer (who couldn’t disclosure the company’s name for strategic reasons) is also having great results since the GTR platform implementation. After 5 months, they were able to generate more than 2,000 referrals, with 450 advocates (also, an amazing average of almost 5 referrals per advocate).