Ultimate Guide to Running a Referral Contest for Home Services
Learn how to run effective referral contests for home services businesses to boost leads, lower acquisition costs, and increase ROI. Learn more...
5 min read
Mikayla Martinsen
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Published
Updated
AI checked you out before the pitch. What happens next decides if it was worth it.
Every month, we spotlight a partner that makes GTR better for home services pros like you. This month, that partner is Leap. Do your sales reps still use paper estimates? Does your financing app freeze up in the field? Does a contract get emailed “sometime this week”? If so, keep reading. This will only take five minutes.
We first wrote about the GTR and Leap partnership last year. That post covered how the two tools work together across a whole job. If you missed it, you can catch up here.
This time, we’re zooming in on the ten minutes right after a homeowner says “yes.” That moment matters more than ever, because AI has changed what happens before it.
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TL;DR Summary |
Leap is an all-in-one platform for roofing, remodeling, windows and doors, kitchen and bath, siding, and home construction companies. It’s one place to sell the job, run the crew, and get paid. Leap CRM lets you manage every lead, job, and customer from first contact to final payment. It keeps scheduling, production, and invoicing connected to that same job file, so nothing gets handled twice or falls through the cracks.
Leap SalesPro is the company’s in-home sales app. It turns estimates, proposals, contracts, and financing into one digital tool your sales reps carry into the home. That means a homeowner can go from “tell me more” to a signed, financed contract in one visit.
Leap says most of the nation’s Top 100 Roofers and Remodelers already use its software. Leap also connects with tools contractors already use, like Eagleview SRS Distribution and GreenSky. That means the numbers a sales rep shows a homeowner are accurate before the homeowner ever sees them.
Here’s what’s changed since we last wrote about this partnership. The homeowner at your kitchen table has probably already used AI to check you out. Your sales rep hasn’t even knocked yet. Acorn Finance’s AI Report indicates seven out of ten homeowners now use, or plan to use, AI for home projects. More than half of those homeowners have used AI to check a contractor’s estimate.
That means the sales pitch isn’t where the real checking happens anymore. It’s where that checking gets confirmed, or falls apart. A contract that has to be mailed later. A financing app that freezes in the field. A price you’ll “confirm and get back to” them on. Each of these gaps is exactly the kind of red flag an AI-informed homeowner is watching for.
A homeowner who watches the whole process go smoothly walks away with something AI can’t give them: real trust in the person who did the work. The close doesn’t end the relationship. It’s the first proof that the relationship will be a good one.
Paper estimates and spreadsheets slow things down. So does saying, “Let me run the numbers back at the office.” Every delay gives the deal time to cool off, especially when a homeowner already has other quotes on their phone. Leap’s SalesPro gives sales reps pricing controls that stop them from underpricing a job or quoting out-of-stock materials. That means an accurate estimate can be built and shown at the kitchen table in minutes, not days.
Leap customers report real results here. True North Kitchen & Bath, a California remodeling company, told Leap that its close rate rose five points and average job value grew 20–30% after switching.
Why this matters for your referral program: Speed and accuracy look professional. A homeowner who gets a clear, correct number on the spot trusts that number. They also trust the company that gave it to them. And trust is the foundation of your referral program.
Once a homeowner says yes, Leap turns that estimate straight into a proposal and a digital contract. There’s no separate paperwork. No re-entering numbers. No waiting for a signature to come back in the mail. Built-in checks stop a sales rep from moving forward if the contract is missing key details.
Why this matters for your operations: Your sales reps don’t have to juggle multiple systems. They don’t have to chase down a signature after they leave the house. It’s one flow, one platform, and one signed contract before the truck leaves the driveway.
There’s a gap between a homeowner agreeing to a project and actually committing to it. That gap is where deals and trust, go cold. Leap’s built-in financing lets sales reps offer homeowner financing during the same visit. That way, the decision and the commitment happen in one conversation, not a follow-up call three days later.
Why this matters for your growth: A homeowner who financed the job on the spot never got the chance to get a second opinion. They never had time for cold feet or a reason to second-guess the company they just hired.
The relationship doesn’t end when the contract is signed. Leap CRM’s customer portal gives homeowners a place to check invoices and payment status, without calling your office. And because GTR integrates with the Leap CRM, the project status updates are pushed to your GTR account and the app too. GTR guides you through the integration process during onboarding and provides additional support when needed.
Why this matters for your operations: A homeowner who can check their own project status stops calling to ask about it. Your team gets time back. And the homeowner gets a clear picture of their project, which makes them comfortable recommending you before the final walkthrough is even scheduled.
GTR and Leap serve the same homeowner, at different points in the same journey. Leap helps that homeowner say a confident “yes” — with an estimate, a contract, and financing, all in one visit. GTR helps turn that same confident homeowner into your next referral. Together, the two cover the moment before the ink dries and the moment after the job is done.
Leap plus GTR gives home services sales teams something most competitors are still missing: a close that builds trust instead of testing it, and a way to make sure that trust doesn’t go to waste once the ink is dry.
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Question |
Answer |
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What is Leap, and why does GTR highlight it? |
Leap is an all-in-one sales and CRM platform for roofing, remodeling, and home improvement contractors. It turns estimating, contracts, and financing into one digital process. GTR highlights partners like Leap because a clean, professional close is the first moment a homeowner decides if they trust you enough to refer you. |
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Is there a technical integration between GTR and Leap? |
Yes, you can connect your Leap CRM to GTR at any time. Leap and GTR are two tools built for the same homeowner journey. Leap powers a confident, smooth close. GTR powers what happens after. |
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What types of businesses use Leap? |
Roofing, remodeling, and other home improvement contractors — the same industries GTR serves. |
Curious what built-in checks could do for your close rate? See Leap for Yourself →
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