4 min read
Is Your Referral Program Actually Working? The GTR Benchmark Report
Mikayla Martinsen: September 8, 2026
ROI
11 min read
Contractors Guide: How To Calculate Your Referral Program ROI
Mikayla Martinsen: June 8, 2026
If you're running a roofing, remodeling, or solar business, you've probably noticed something interesting about your lead sources. The jobs that...
7 min read
10 Referral Metrics Every Home Services Pro Should Track
Mikayla Martinsen: May 25, 2026
10 Referral Metrics Every Home Services Pro Should Track A plain-English guide to measuring your referral program ROI
3 min read
Overcoming the High Cost of Traditional Lead Generation
Mikayla Martinsen: July 29, 2024
Key Takeaways Traditional lead generation in home improvement is expensive and unpredictable, with high cost per lead and inconsistent ROI....
