Push notifications have become a powerful tool in the marketing world because of their power to connect companies and users instantly. Below, we discuss why your business needs to include push notifications in its marketing strategy.
What are Push Notifications?
Push notifications are messages that pop up directly on the lock screen of a mobile device. You've probably encountered them from various different apps on your mobile phone. Push notifications can be reminders, important alerts, and even quick messages. So, while most of us know what a push notification is, we don't always know why they are important from a business perspective.
Push Notifications Increase Customer Retention:
Push notifications are one of the most effective and powerful tools you can have for engaging and retaining your customers. Did you know that retaining old customers and driving repeat purchases is more cost-effective than finding new leads and converting them? And by boosting your customer retention by only 5% can increase your profits by 25% to 95%?
Push notifications give your company the ability to re-engage and retain your users. Through the use of these notifications, you can encourage users to engage with your app and further their relationship with your company.
For example, If you own a solar company and want to increase your referrals, you can send out a push notification to customers, promoting an increase in referral payouts. Another way you can use push notifications is by reminding customers of your services.
If you are a roofing company and a storm comes through your service area, you can send your customers a message about roofing repairs. This ability to connect directly to your customers gives your company the power to re-engage past customers, increase their purchases, and drive overall company growth.
Push Notifications Increases Customer Engagement:
You can also use push notifications to keep your customers engaged. Gallup reports that “successfully engaged customers represent an average 23% premium in share of wallet, profitability, revenue, and relationship growth compared to average customers.” This means that the more you engage your customers, the more likely they will bring profits to your company. Push notifications are an easy and effective way to keep your users engaged.
Even if your company doesn’t offer special sales or promotions, you can send out messages to make sure your customers keep your company at the top of their minds. For example, if your old customer has a friend that needs solar installation, your company will be the first to be recommended, as you are the ones keeping a relationship with them. You have made notable efforts to keep good relations and engagement high.
GTR Allows You To Send Push Notifications!
Push notifications are powerful in the online marketing world. With this knowledge, the GTR platform has created an online backend dashboard that allows your company to send personalized push notifications to your customers! Your company can communicate instantly with your customers, making them feel valued, updated, and informed. This integrated feature increases customer retention and engagement, overall bringing your company higher profits. Book a demo below to learn more!