BUILDPRO and GTR: "Roofing has so much potential for referrals!"

The PRO COMPANIES operate in three primary markets: Solar Home Specialists (with Sunpro), Home Energy Specialists (with Energypro), and Roofing (with Buildpro). Each market has its unique characteristics, but they share one common factor: referrals are a major part of their business and the most reliable and effective marketing strategy.

Kristie Moser, Director of Marketing at Sunpro, shared insights into how referrals work in the roofing market. For Kristie, one of the key differences between roofing and solar referrals is demand. While solar is still considered a luxury project, roofing is necessary, making it easier for people to refer neighbors to roofing companies. “There are a lot of people, neighbors, anyone who you know could get a new roof, whether or not there was some kind of insurance event in the area or just a renewal project.”

The Importance of Referrals in the Roofing Industry
Kristie emphasizes that roofing is heavily based on referrals, and the GTR referral app helps companies stay top of mind to increase their customer base: “I think a lot of people don’t even remember who did their roof. It’s just not something many people think about as much as they should. The referral app helps them remember the best roofer and who to refer their friends and family to. Being able to offer a referral fee based on the roof project is a huge bonus.”

Engaging Customers with Project Status Updates
Features like Project Status Update keep customers engaged and aware of the process. Kristie adds, “I think project status is very helpful, especially in roofing. It makes you stand out when you can show people what the next steps are. It makes something as simple as getting a roof more exciting when you can see the process of that going down. So it’s a little bigger deal than just a man in a truck showing up.”