How Panda Exteriors Built a $939K Referral Growth Engine with GTR

Panda Exteriors has rapidly grown into a standout name in the roofing and solar industry, not only because of their top-tier service but also due to its commitment to community, innovation, and customer-driven growth. Headquartered in Laurel, MD, Panda Exteriors has been featured on the 2024 Inc. 5000 list and recognized for their dedication to quality, sustainability, and a customer experience that extends beyond the installation process.

One of the keys to their success? A powerful, scalable referral program powered by GTR.

The Challenge: Unleashing the Full Potential of Referrals

Before integrating GTR, Panda Exteriors faced a common challenge in the home services industry:
✅ No structured system to track and manage referrals
✅ Lost revenue opportunities due to manual follow-ups
✅ Lack of incentives for customers and sales reps to drive referrals

Despite having a loyal customer base, referrals were inconsistent and difficult to track, often relying on individual sales reps to remember and follow up. The Panda Team needed a better way to turn satisfied customers into an active referral engine.

The Solution: GTR’s Automated Referral System

By implementing GTR’s referral app and automation tools, Panda Exteriors transformed its word-of-mouth marketing into a structured, high-performing system.

Here’s how they did it:
✅ Incentivized App Downloads – Customers are rewarded just for downloading the app, driving engagement.
✅ Structured Referral Incentives – Small rewards for initial referrals, larger payouts upon project completion.
✅ Sales Team Incentives – Reps are motivated to encourage customers to participate.
✅ Direct Customer Communication – The Panda Team can send push notifications, promotions, and updates directly to advocates.
✅ Storm Restoration Targeting – When severe weather strikes, Panda sends localized referral prompts, activating past customers to refer neighbors in need.

This approach ensured every referral was accounted for, incentivized, and nurtured—creating a sustainable pipeline of high-quality leads.

The Results: A Referral Marketing Powerhouse

Since launching its GTR-powered referral program, Panda Exteriors has seen explosive growth in referral-driven revenue:

📈 422 total referrals in the past 6 months
📈 35.2 average monthly referrals per year
📈 $939.1K+ in net profit from referral-generated projects
📈 94.27X ROI on their GTR investment
📈 CPL (Cost Per Lead) reduced to just $23.86

With referrals now operating as a predictable, high-value lead source, the Panda Team doesn’t have to rely solely on more expensive ad-driven acquisitions. Instead, they can use a combination of their best marketing strategies in conjunction with GTR to scale sustainably through customer advocacy.

A Stronger Brand & Future Growth

Beyond financial results, Panda Exterior’s branded referral app has reinforced trust and credibility in their market.

According to Jason Wooten, Director of Sales at Panda Exteriors:
"GTR is one of the most successful partnerships we've brought on. Their team is extremely responsive, provides lots of training, and helps us continually optimize our referral process. The return on investment has been huge."

The Panda Team’s advocate adoption rate tripled in just one month, and they are on track to double their referral-driven revenue over the next year.

Ready to Turn Your Referrals Into Revenue?

Panda Exteriors is proof that with the right referral system, home service businesses can scale faster, lead costs are lower, and profitability is increased.  Schedule a demo to discover how GTR can help your business!