4 min read
Mikayla Martinsen: July 13, 2026
Give Them a Vacation. They'll Give You a Referral. Why Destination Motivation's Vacation Vouchers Don't Just Close the Sale — They Start the Next One
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5 min read
Mikayla Martinsen: July 8, 2026
Turn Happy Customers Into Your Highest-Converting, Lowest-Cost Lead Source If you run a roofing, remodeling, or home services company, you already...
3 min read
Mikayla Martinsen: July 6, 2026
On June 24, we hosted the second session of the GTR Seasonal Growth Series™ — Peak Season Control: Convert More Leads Without Burning Out Your Team....
2 min read
Mikayla Martinsen: June 17, 2026
Peak Season Is Already Here. Is Your Team Ready to Convert? The home services market doesn't slow down to let you catch up. Neither does the GTR...
4 min read
Mikayla Martinsen: June 10, 2026
Your Photos Are Already Taken. Now Put Them to Work.
11 min read
Mikayla Martinsen: June 8, 2026
If you're running a roofing, remodeling, or solar business, you've probably noticed something interesting about your lead sources. The jobs that...
7 min read
Mikayla Martinsen: June 3, 2026
How to Launch a Referral Program in 30 Days Most home service contractors get leads from referrals. But very few have a real system to make it...
8 min read
Mikayla Martinsen: June 1, 2026
What Factors Influence the Cost of Referral Program Software? TL;DR You're a contractor trying to figure out why referral software costs what it...
9 min read
Mikayla Martinsen: May 27, 2026
Automate Customer Referrals With Instant Rewards in 2026 If you run a roofing, remodeling, or solar company, you know referrals close faster and cost...
7 min read
Mikayla Martinsen: May 25, 2026
10 Referral Metrics Every Home Services Pro Should Track A plain-English guide to measuring your referral program ROI
5 min read
Mikayla Martinsen: May 11, 2026
9 min read
Mikayla Martinsen: May 4, 2026
8 min read
Mikayla Martinsen: April 20, 2026
Referrals are the highest-converting lead source in home services, yet most contractors still manage them manually. We compared 10 platforms on...
4 min read
Mikayla Martinsen: April 13, 2026
3 min read
Mikayla Martinsen: April 6, 2026
The Truth About The State of Spring Demand in Home Improvement How macro headwinds are actually creating a tailwind for roofing, remodeling, windows...
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4 min read
Mikayla Martinsen: March 16, 2026
How Owens Corning Roofing Helps Contractors Generate More Referrals Article Summary Roofing contractors who want steady growth in 2026 are focusing...
2 min read
Mikayla Martinsen: February 17, 2026
GTR Named 2026 Power 100 Preferred Partner TL;DR
6 min read
Mikayla Martinsen: February 9, 2026
Article Summary Spreadsheets are an inefficient and error-prone solution for tracking referrals as businesses grow. Referral apps like GTR automate...
4 min read
Mikayla Martinsen: January 5, 2026
Key Takeaways HeavySet Tech helps home services companies turn website traffic and inbound lead forms into instant booked appointments with automated...
4 min read
Mikayla Martinsen: December 31, 2025
Key Takeaways Roofing businesses are switching to referral software like GTR to turn customer satisfaction into a repeatable growth engine. GTR...
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4 min read
Mikayla Martinsen: December 8, 2025
Key Takeaways ContractorFlow is now natively integrated with GTR to streamline lead management and referral generation Contractors using...
3 min read
Mikayla Martinsen: November 17, 2025
How to Build a Strong Network of Local Business Referral Partners When a homeowner trusts you enough to recommend you, that’s one thing. When a local...
4 min read
Jameila Bito-On: July 14, 2025
Key Takeaways Referral emails are a high-converting, low-cost way to generate quality leads in home services. Timing is critical, sending requests...
1 min read
Mikayla Martinsen: July 7, 2025
At GTR, we love partnering with companies that share our commitment to helping home services businesses grow sustainably, confidently, and profitably.
4 min read
Jameila Bito-On: June 23, 2025
Key Takeaways Referral contests motivate sales teams, employees, and customers to refer new business. Contests boost quality leads and lower customer...
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4 min read
Mikayla Martinsen: June 16, 2025
Key Takeaways Referral programs work because recommendations from real people carry far more trust than ads or cold outreach. The brands that win...
2 min read
Mikayla Martinsen: June 9, 2025
At GTR, we’re obsessed with helping contractors grow — not just by adding new tech or chasing the next trend, but by building businesses that...
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4 min read
Jameila Bito-On: May 19, 2025
3 min read
Mikayla Martinsen: May 15, 2025
As a home services business owner, you know that referrals are golden. They’re often the most cost-effective way to generate new leads and close...
2 min read
Mikayla Martinsen: May 12, 2025
What Happens When Contractors Get the Right Tools — and Use Them Together
4 min read
Mikayla Martinsen: May 9, 2025
Everything you need to know about paying—and earning—referral rewards Key Takeaways Referral fees turn casual word-of-mouth into a structured,...
5 min read
Mikayla Martinsen: May 6, 2025
Key Takeaways A referral is a recommendation from a trusted customer that turns into a warm, high-quality lead. In home services, referrals work...
1 min read
Mikayla Martinsen: April 28, 2025
Smarter Systems, Smoother Jobs, and More Referrals for Contractors We're thrilled to announce our April Featured Partner: Builder Prime – an...
4 min read
Mikayla Martinsen: February 3, 2025
In today’s competitive business landscape, engaging customers and referral advocates is no longer optional—it’s essential. It’s not enough to attract...
6 min read
Mikayla Martinsen: January 13, 2025
In the competitive world of home services, the quality of your leads can make or break your business. Sure, paid ads, email campaigns, and direct...
3 min read
Mikayla Martinsen: December 23, 2024
We’ve reached the grand finale of our series on why referrals are the best leads, and it’s time to end with a bang. Referrals aren’t just about...
3 min read
Mikayla Martinsen: December 16, 2024
Key Takeaways Referral leads are pre-qualified before they ever reach your sales team because they come from people who understand both the...
3 min read
Mikayla Martinsen: December 9, 2024
Key Takeaways Referrals strengthen emotional connection, making customers more satisfied and loyal. When customers refer others, they become...
3 min read
Mikayla Martinsen: December 2, 2024
You’re in the home services business, and you know there’s nothing like a good word-of-mouth recommendation. It’s the ultimate endorsement, one that...
3 min read
Mikayla Martinsen: November 25, 2024
If you’ve been following along, we’ve covered the incredible perks of referral leads—higher trust, faster conversions, and increased profitability....
3 min read
Mikayla Martinsen: November 19, 2024
Key Takeaways Referral customers generate higher profitability by spending more and converting faster due to built-in trust Higher lifetime value...
3 min read
Mikayla Martinsen: November 12, 2024
Key Takeaways A dedicated sales rep app centralizes referrals, advocates, and communication in one place. Real-time push notifications help reps...
3 min read
Mikayla Martinsen: November 4, 2024
As a home services business owner, you’ve probably felt the pain of low-quality leads that require endless follow-up. Sure, ads and paid campaigns...
2 min read
Mikayla Martinsen: October 28, 2024
At Get The Referral, we know how valuable data is to making the most of your referral program. That’s why we’re thrilled to announce the launch of...
4 min read
Mikayla Martinsen: October 21, 2024
Key Takeaways Traditional lead generation channels like PPC, bought leads, and direct mail are becoming more expensive while delivering lower...
3 min read
Mikayla Martinsen: October 14, 2024
In today’s competitive home services industry, along sales cycleis more than just an inconvenience—it's a threat to your business’s bottom line....
4 min read
Mikayla Martinsen: October 7, 2024
Let’s face it: in the home services industry, trust isn’t just important—it’s essential. Whether you’re a plumber, roofer, electrician, or HVAC...
3 min read
Mikayla Martinsen: August 26, 2024
Alright, let’s cut to the chase. As a home services business owner, you’re no stranger to the challenges of keeping your marketing efforts on point...
3 min read
Mikayla Martinsen: August 19, 2024
Key Takeaways High ROI in lead generation matters because it protects profit margins by making sure marketing spend brings in more revenue than it...
5 min read
Mikayla Martinsen: August 12, 2024
Key Takeaways Lowering lead generation costs only works if performance metrics improve alongside reduced spend. Cost Per Lead (CPL) shows whether...
3 min read
Mikayla Martinsen: August 5, 2024
Key Takeaways Lower lead costs by stacking long-term channels first (local SEO + content), then using paid ads only where they stay profitable. Use...
3 min read
Mikayla Martinsen: July 29, 2024
Key Takeaways Traditional lead generation in home improvement is expensive and unpredictable, with high cost per lead and inconsistent ROI....
1 min read
Mikayla Martinsen: July 1, 2024
We recently hosted an insightful webinar exploring how the GTR Wallet feature can revolutionize referral programs for home services companies. Here...
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4 min read
Jameila Bito-On: June 3, 2024
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4 min read
Jameila Bito-On: May 6, 2024
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6 min read
Jameila Bito-On: March 3, 2024
5 min read
Jameila Bito-On: February 7, 2024
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7 min read
Jameila Bito-On: January 8, 2024
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2 min read
Jameila Bito-On: December 5, 2023
5 min read
Jameila Bito-On: November 6, 2023
Key Takeaways Customer appreciation directly influences loyalty, repeat business, and referrals. Personalized gestures like thank-you notes create...
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5 min read
Jameila Bito-On: October 2, 2023
In the highly competitive world of roofing and solar businesses, having a great online image is very important. Customers often start their trip by...
4 min read
Mikayla Martinsen: September 5, 2023
Key Takeaways The GTR Referral Program was built on real-world success, not theory, and is backed by years of proven referral performance in home...
3 min read
Mikayla Martinsen: August 17, 2023
Key Takeaways GTR API integration gives businesses full control over their referral data and workflows by connecting directly with existing systems....
4 min read
Mikayla Martinsen: August 7, 2023
In 2023, the power of social media continues to shape the way businesses engage with their audience and drive growth. For us, a leading SaaS company...
2 min read
Mikayla Martinsen: July 3, 2023
In the competitive world of the home improvement industry, standing out and capturing the attention of potential customers is paramount. In this...
3 min read
Mikayla Martinsen: June 5, 2023
Key Takeaways Automating your referral program removes manual tracking and reduces errors from spreadsheets and one-off processes. Automated...
2 min read
Mikayla Martinsen: April 24, 2023
Looking for an inspiring story about a customer who is leading the way in the renewable energy space? Look no further than PosiGen! This innovative...
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7 min read
Mikayla Martinsen: March 10, 2023
Key Takeaways Mobile push notifications provide a direct, high-visibility way to engage customers, improve retention, and stay top of mind throughout...
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6 min read
Key Takeaways Referral rewards work best when they feel intentional, memorable, and aligned with your brand, not random or overly complicated. Cash...
3 min read
The world of digital marketing is changing, and with it, the ways companies advertise their products and services. No longer are paid leads the most...
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5 min read
Mikayla Martinsen: November 2, 2022
Who is Get The Referral Competing With? Get The Referral (GTR) makes it easy for companies to get more high-quality referrals from their customers....
3 min read
IIn the world of business, generating new customers is essential to keeping the doors open. In this blog post, we discuss how online reviews can...
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2 min read
Key Takeaways Push notifications are a direct, high-visibility channel that keeps your business top-of-mind with customers. They improve customer...
2 min read
Mikayla Martinsen: August 29, 2022
Get The Referral (GTR) understands that when a customer chooses to work with the SunPower network of solar power dealers, they can count on their...
2 min read
Mikayla Martinsen: August 15, 2022
GTR's First Step Challenge - A for Amigos We've worked hard to create a company culture that is built around collaboration and community. This year,...
2 min read
Mikayla Martinsen: July 5, 2022
At GTR, we take pride in our team of talented, skilled, and kind individuals. We are dedicated to our jobs while trying to make a difference in the...
4 min read
Mikayla Martinsen: June 14, 2022
Referral program platforms and customer advocacy software can yield incredible results for the companies that use them. In this article, we compare...
3 min read
Mikayla Martinsen: May 31, 2022
Referral Programs have the ability to become your company's most valuable source of new business. But the fact is, referral programs are not always...
4 min read
Mikayla Martinsen: May 17, 2022
I ripped open the white legal-sized envelope with excitement that I’d never had before for an electric bill. It was 40% lower than the last one! As I...
6 min read
Mikayla Martinsen: May 2, 2022
Key Takeaways Establish clear business goals to shape your marketing strategy Evaluate your current marketing strategies to decide what to start,...
7 min read
Mikayla Martinsen: April 18, 2022
Table of Contents: What is Referral Marketing and Why is it Important? How to Attract Customer Referrals Customer Referral Program Ideas When to...
3 min read
Mikayla Martinsen: April 5, 2022
Key Takeaways The CompanyCam + GTR integration connects project documentation with customer communication in one seamless workflow. Field teams can...
4 min read
Mikayla Martinsen: March 21, 2022
Key Takeaways Digital marketing remains one of the most effective ways for solar companies to generate qualified leads in a competitive market....
2 min read
Mikayla Martinsen: March 8, 2022
Get The Referral (GTR) is a company that strives for trustworthiness, transparency, innovation, clarity, and collaboration. We've worked hard to...
5 min read
Mikayla Martinsen: January 10, 2022
Getting roofing leads isn’t always easy, but there are many proven ways to go about generating them. The important things to focus on are that the...
3 min read
Ryan Wehmueller: January 3, 2022
Key Takeaways Solar and roofing industries are shifting toward energy efficiency, sustainability, and smarter home solutions. Solar batteries and...
3 min read
Joe Sansone: December 6, 2021
Transparency has been a hot topic among businesses of all sizes for decades. Most business owners typically think of how transparency can be applied...
5 min read
Mikayla Martinsen: November 15, 2021
Key Takeaways Customer experience (CX) is the sum of every interaction a customer has with a business, shaping overall sentiment and loyalty. CX is...
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4 min read
Mikayla Martinsen: November 8, 2021
Last week, we shared some key takeaways from Robert Magee following his speech at our 2021 Leadership & Planning Retreat. During the retreat, our...
3 min read
Mikayla Martinsen: November 1, 2021
During the third week of October, the executive and management team at Get The Referral met for a Leadership and Planning Retreat in La Jolla,...
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5 min read
Mikayla Martinsen: October 19, 2021
Key Takeaways A branded mobile app is a custom app designed to reflect your company’s identity, values, and customer experience, not a generic...
5 min read
Key Takeaways Leads and referrals may look similar in a CRM, but their performance is fundamentally different. Leads are often cold, unqualified, and...
6 min read
Chad Etchison: October 19, 2020
Referral Incentive Program
5 min read
Key Takeaways Referral agreements protect both businesses and referrers by clearly defining expectations, payouts, and processes. Verbal or informal...
Brand Reputation is a key component of a company's success since happy customers are the best marketing investment you can have: they promote lead...
7 min read
Key Takeaways Referral commissions reward the people who actively help grow your business and keep referral momentum strong. A finder’s fee or...
1 min read
Key Takeaways Learn how referral payments can boost customer acquisition and create long-term revenue streams. Payment/reward choices keep your brand...
The current scenario of economic uncertainty is definitely impacting all kinds of businesses: companies are adapting to home offices, searching for...
5 min read
Key Takeaways Referral programs only work if you can track what comes in, who sent it, and what happens next. The minimum pieces to track are...
4 min read
First of all, what are they? Referrals are among the most valuable prospecting methods used by salespeople to generate new leads, and thus new...
6 min read
Key Takeaways Referral marketing outperforms traditional channels because people trust recommendations from people they know. Word-of-mouth...
7 min read
If you're looking to grow your business, retain the customers you already have, and reach your revenue goals. For that, you need to build a plan and...
13 min read
Referral Marketing is a powerful lead generation source for businesses of all sizes and in all industries. But why is it so effective and important,...
6 min read
Key Takeaways Brand advocacy turns customers, employees, and partners into organic promoters who drive trust-based growth. People trust...
3 min read
We know that referrals are an essential part of any business and I’m sure you can agree that they are the best leads with a higher close ratio. But...
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The California Solar Power Expo was a 2 days of education specifically targeted at the California solar, energy storage, home building, and emerging...
1 min read
Jason Cutter knows that a long-term career in sales has many challenges, especially when it comes to effectively closing more sales in transparent...
2 min read
We know that referrals work throughout different age groups, but we also know that millennials (people who were born between 1981 to 2000) are the...
4 min read
Key Takeaways Referral marketing continues to outperform traditional advertising because buyers trust people they know far more than brands they see...
2 min read
Are you ready to grow your business by starting a referral program or boosting your current one with a referral software that will be a game changer?...
3 min read
We know that implementing a Referral Program is important for every company; it turns happy customers into brand advocates and boosts any business...
2 min read
In our sales demonstration and training, we have our prospects and customers constantly asking us if we sell leads or what is the difference between...
2 min read
When choosing a referral software for your company, it’s essential to collect data and compare the available options. To help you with your decision,...
2 min read
A few weeks ago, we wrote about referral and mobile stats you should know. They highlight the importance of the recommendation on people’s purchase...
3 min read
You’re probably reluctant to read this because you already have an idea about referral programs: they don’t work. At least, they haven’t for you......
2 min read
Customers who feel valued by businesses are more likely to buy again than to look elsewhere. Customer loyalty is one of the most powerful...
2 min read
As a small business owner, we know you are busy wearing many hats and putting all your efforts to make it work: from sales to customer services,...
2 min read
Good customers want to do business with your company. Your best customers buy your products or services frequently, in larger amounts, and cause...
1 min read
Before you rolled out of bed today, you probably used a mobile app. Maybe you snoozed your alarm clock app, checked your email, or perhaps you logged...
4 min read
Key Takeaways Leveraging business, customer, and employee networks on social media helps drive referrals and expand brand reach. Mobile referral apps...
2 min read
For any company, a big factor of success is an effective marketing program. And as entrepreneurs, the goal is to capture as much market share as...
2 min read
Generating leads that will convert into customers is at the heart of every money-making business model. Developing and executing a lead generation...
3 min read
It’s almost like an untamed explosion of cheer erupting inside your heart when you get a referral from a customer. Growing your business seems more...
2 min read
Solar panels are not an item that people run to the store and grab on a whim. They are a major investment that people spend time thinking about and...
2 min read
First, let's start by defining referral marketing: this marketing method is based on the promotion of products or services to new customers through...
2 min read
A regular influx of qualified leads is an essential part of success for most companies. You can spend a significant amount of time and money on lead...
2 min read
Should I buy leads? In many companies, the marketing and sales teams work in tandem, almost like they’re running a relay race. Marketing generates...
1 min read
As a business, you may ask yourself why reward your customers for referrals. The simplest answer is because you stand to gain a hefty reward...
2 min read
One challenge of starting a new referral program or any new marketing plan, is getting everyone on board, right? It is essential for your sales reps...
2 min read
At Get The Referral, we offer a first of its kind product: a customized mobile app to manage your entire customer referral program. One question...
