Mikayla Martinsen

Mikayla Martinsen, MBA, leads marketing at Get The Referral, where she oversees content strategy, SEO, email, website strategy, webinars, product marketing, social media, partner marketing, and sales enablement. With more than 15 years of marketing experience, Mikayla specializes in turning complex products and growth strategies into clear, practical marketing that drives qualified leads and revenue. At GTR, she focuses on helping home services companies understand how technology, customer engagement, and referral marketing can work together to create more predictable growth. In addition to hosting the GTR live webinars, her work centers on helping contractors move beyond traditional lead generation and build systems that turn satisfied customers into an ongoing source of new business.

higher-profitability-from-referrals

3 min read

Higher Profitability from Referrals - Why You Should Lean In

Key Takeaways Referral customers generate higher profitability by spending more and converting faster due to built-in trust Higher lifetime value from referrals leads to stronger long-term revenue...

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sales-rep-app-featured-image

3 min read

Elevate Your Sales Process with Precision, Ease, and Connectivity

Key Takeaways A dedicated sales rep app centralizes referrals, advocates, and communication in one place. Real-time push notifications help reps...

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Referral leads conversion graphic

3 min read

How Referral Leads Boost Your Conversion Rates

As a home services business owner, you’ve probably felt the pain of low-quality leads that require endless follow-up. Sure, ads and paid campaigns...

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gtr-metrics-dashboard-featured

2 min read

The GTR Metrics Dashboard: Data-Driven Insights for Your Business

At Get The Referral, we know how valuable data is to making the most of your referral program. That’s why we’re thrilled to announce the launch of...

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Cost-effective lead generation

4 min read

The Cost-Effective Lead Generation Strategy for Home Services

Key Takeaways Traditional lead generation channels like PPC, bought leads, and direct mail are becoming more expensive while delivering lower...

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faster sales cycle with referrals featured

3 min read

Why Referral Leads Accelerate Your Sales Cycle and Drive Growth

In today’s competitive home services industry, along sales cycleis more than just an inconvenience—it's a threat to your business’s bottom line....

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trust in referrals featured image

4 min read

Why Trust in Referrals is the Secret to Growing Your Home Services Business

Let’s face it: in the home services industry, trust isn’t just important—it’s essential. Whether you’re a plumber, roofer, electrician, or HVAC...

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cpl and roi for home services

3 min read

Why CPL and ROI Matter for Your Home Services Business

Alright, let’s cut to the chase. As a home services business owner, you’re no stranger to the challenges of keeping your marketing efforts on point...

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high roi

3 min read

Is a High Return on Investment In Lead Generation Important?

Key Takeaways High ROI in lead generation matters because it protects profit margins by making sure marketing spend brings in more revenue than it...

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cost reduction lead generation strategies

5 min read

Measuring the Effectiveness of Lead Cost Reduction Strategies

Key Takeaways Lowering lead generation costs only works if performance metrics improve alongside reduced spend. Cost Per Lead (CPL) shows whether...

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