Mikayla Martinsen

Mikayla Martinsen, MBA, leads marketing at Get The Referral, where she oversees content strategy, SEO, email, website strategy, webinars, product marketing, social media, partner marketing, and sales enablement. With more than 15 years of marketing experience, Mikayla specializes in turning complex products and growth strategies into clear, practical marketing that drives qualified leads and revenue. At GTR, she focuses on helping home services companies understand how technology, customer engagement, and referral marketing can work together to create more predictable growth. In addition to hosting the GTR live webinars, her work centers on helping contractors move beyond traditional lead generation and build systems that turn satisfied customers into an ongoing source of new business.

lead generation strategies cost reduction

3 min read

10 Steps to Reduce Costs of Lead Generation Strategies

Key Takeaways Lower lead costs by stacking long-term channels first (local SEO + content), then using paid ads only where they stay profitable. Use email + a CRM to follow up faster and more...

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high cost per lead

3 min read

Overcoming the High Cost of Traditional Lead Generation

Key Takeaways Traditional lead generation in home improvement is expensive and unpredictable, with high cost per lead and inconsistent ROI....

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webinar replay

1 min read

Transform Your Referral Program with the GTR Wallet - Key Webinar Takeaways

We recently hosted an insightful webinar exploring how the GTR Wallet feature can revolutionize referral programs for home services companies. Here...

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gtr referral program

4 min read

The GTR Referral Program

Key Takeaways The GTR Referral Program was built on real-world success, not theory, and is backed by years of proven referral performance in home...

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zapier and api integrations as GTR

3 min read

Unlocking Seamless Efficiency - API and Zapier Integrations

Key Takeaways GTR API integration gives businesses full control over their referral data and workflows by connecting directly with existing systems....

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4 min read

How Social Media Can Drive Success for Solar & Roofing Companies

In 2023, the power of social media continues to shape the way businesses engage with their audience and drive growth. For us, a leading SaaS company...

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blog-post-image

2 min read

How Using Project Images Can Boost Your Home Improvement Business

In the competitive world of the home improvement industry, standing out and capturing the attention of potential customers is paramount. In this...

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The Benefits of Automating Your Referral Program

3 min read

Boost Your Biz: The Benefits of Automating Your Referral Program

Key Takeaways Automating your referral program removes manual tracking and reduces errors from spreadsheets and one-off processes. Automated...

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posigen customer spotlight

2 min read

Posigen: A GTR Customer Spotlight

Looking for an inspiring story about a customer who is leading the way in the renewable energy space? Look no further than PosiGen! This innovative...

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7 min read

How to Effectively Use Push Notifications for Your Business

Key Takeaways Mobile push notifications provide a direct, high-visibility way to engage customers, improve retention, and stay top of mind throughout...

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