Why Reviews and Social Shares Help your Referral Program

A few weeks ago, we wrote about referral and mobile stats you should know. They highlight the importance of the recommendation on people’s purchase decision, how a recommendation increases the chances of purchase and that a successful referral software should contain a referral app since people are spending most of their smartphone time using apps.

Now it’s time to focus on what social sharing and reviews can do for your referral program: they are useful tools to boost your brand reach and leverage a positive buzz! Your business must take advantage of that.

We listed below interesting stats and reasons you should choose a referral software that includes these features.

Why customer's reviews are so important for businesses?

#1. 70% of people trust consumer reviews online (Source: HubSpot) 

#2. 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts (Source: BrightLocal)

#3. 70% of consumers reported always or sometimes taking action based on online consumer opinions (Source: Nielsen)

#4. 72% of consumers say reading positive customer reviews increase their trust in business (Source: Bright local)

Online reviews are so important because they bring visibility to your business, they bring real experiences and a personal endorsement for your product and service. And if you are afraid of negative reviews, don’t be! Bad experiences can happen and having balanced reviews brings legitimacy to your business.

Do your best to always provide excellent services so your positive reviews will outweigh the bad ones and the result of your feedbacks will impact on the way your prospects will search and find you on the internet.

A referral software that contains a review feature helps facilitate the review process and keeps everything connected. It is more likely for a customer to provide you with a positive review after referring friends and family and being rewarded for that.

The Impact of Social Shares On Your Business:

#5. 43% of social media users report buying a product after sharing or liking it on Facebook, Twitter, or Pinterest (Source: VisionCritical)

#6. 71% of people are more likely to purchase when referred by social media (Source: HubSpot)

#7. On social media, 58% of consumers share their positive experiences with a company and ask family, colleagues, and friends for their opinions about brands (Source: SDL)

#8. 81% of consumer's purchasing decisions are influenced by their friend's social media posts (Source: Forbes)

#9. 77% of brand conversations on social media are people looking for advice, information, or help (Source: Mention)

With 4.74 billion users worldwide as of October 2022, social media is no passing trend. It helps validate your business; it’s not just about promoting your company but what others think about your business and (more importantly) their willingness to share this with others.

When a person shares a positive experience on their social media account, your company is literally taking advantage of a personal network to promote your product at no cost. And the more people you have sharing your brand on the internet the better your results will be in terms of website traffic, lead generation, and conversion ratio.

It’s not news that customer referrals are a vital lead source for businesses, but when you combine this with customer reviews and social media, it becomes even more powerful. That’s why a referral software with review and social sharing features is the best choice for any referral program.

Don’t lose more time with worthless leads and invest in a complete referral software for your company. If you want to learn more about how GTR referral app can increase your sales, schedule a demo today and we will show you!