4.2. MAKE A PLAN TO COMMUNICATE AND REACH OUT TO YOUR REFERRAL SOURCES.
After your company receives a referral through the program, you need to know exactly what to do with that and when. Create a plan with timelines to call, schedule an appointment to check a roof, send a proposal, and follow up, so your referrals don’t get lost and go look for other roofing services. It’s also important to send the referral status to the Advocates (and reward them correctly with their gift card or whatever else) to keep them accountable and excited about the whole referral process.
4.3. MAKE SURE REFERRAL SOURCES HAVE VISIBILITY INTO THEIR REFERRALS AND PAYMENTS.
An automated rewards system to quickly reward your Advocates is ideal to prompt them to make more referrals. You can tailor your rewards system to best fit your business. With a customer referral program in place, you can see daily results, like reviews, who referred customers to you, etc., right on your dashboard and offer more than one option of payment such as a gift card, bank transfer, virtual debit card, a discount price for something like a window replacement, a free visit by a roofer for a checkup, etc. You increase your chances of having more referrals when you pay rewards easy and fast.
4.4. CREATE RESOURCES, EXAMPLES, AND IDEAS TO EDUCATE YOUR REFERRAL SOURCES.
Educating your referral sources include many avenues: it is essential to get your sales team on board with your referral program. You want them to be as comfortable as possible when promoting the referral program to their customers since they will be the fuel to the referral engine for your roofing services. You need to train them, constantly bring the topic on sales meetings and provide incentives for a great referral performance.
For your customers and prospects: your homepage is the hub of most traffic on your business website, that’s why you need to place the campaign for your roofing referral program right there, rather than in a side menu, which will attract the most amount of recognition.
Also, if possible, create videos to explain to people the benefits of becoming and Advocate, how they can submit referrals, reviews, and what they would earn for that.
5. Successful Stories of Roofing Referral Programs.
The 2 stories below show companies that implemented Roofing referral programs and have seen significant improvements on their relationship with customers, besides the amazing results!
Mr. Roofing has been a GTR customer almost since the day they opened their doors. More than a customer, Carlos Rodriguez (Owner and President) is a true advocate of GTR, showing other companies how they can systematize and add value to their referral process and engage with their customers and social audience through a branded app. Read More.
The PRO COMPANIES works with solar, energy and roofing services. Even with their peculiarities, they all have one thing in common: the importance of referrals for their business, as the most reliable and effective marketing strategy. In a market so greatly based of referrals, having a referral branded app helps companies to stay top of mind to increase their customer base. Read More.
Give homeowners a tangible reason to refer your roof replacement or roof repair business to friends, family, and even coworkers by offering a referral reward program that adds value to their relationship with you as a business. And remember that if you don't have a quality roofer doing that work on that residential tile roof, or the flat roof in a commercial property, you won't get new customers through referrals from friends, family, and former customers.