Roofing Referral Program

Get Your Roofing Referral Program App for Your Referral Marketing Program

  1. What is a Roofing referral program?
  2. Why do Roofing referral programs work?
  3. How to develop a referral marketing program for your Roofing?
     3.1. Set goals and targets for your Roofing referral program.
     3.2. Identify all your referral sources
    3.3. Decide on a bonus & compensation plan to incentivize your sources
  4.  Your Referral Program Management System Using a Roofing Referral App
    4.1. Make it easy for referral sources to refer your business Using a Referral App
    4.2. Make a plan to communicate and reach out to residential referral sources.
    4.3. Make sure referral sources have visibility into their referrals and payments.
    4.4. Create resources, examples, and ideas to educate your referral sources.
  5.  Successful Stories of Roofing Referral Programs.


A word-of-mouth recommendation is a primary factor behind 20%-50% of all purchasing decisions and roofing is not an exception. Roofing is an investment that people spend time researching to take a final decision, or they need a company for an urgent project. On both scenarios, a referral from a friend can make the difference on the final decision.

Companies who install a product that lasts 15 years or longer, absolutely need a solid plan for generating referrals. Setting up a roofing referral program with an easy and fast tool to make your customers refer you can be a game change to your business and GetTheReferral will help you with that.

1. What is a roofing referral program?

A referral program is the tool used to organize the company’s referral marketing: the act of spreading the word about a product or service through a business’ existing customers, among other groups of people. To set up your roofing referral program, you will apply the same principles.

2. Why do roofing referral programs work?

The main reason referral programs work is because they bring the element of trust to your prospect. People trust people more than anything else when deciding about a purchase. According to Nielsen, 92% of people trust recommendations from family and friends more than any other form of marketing, making the option of using referral marketing a no-brainer.

3. How to develop a referral marketing program for your roofing company?

3.1. Set goals and targets for your roofing referral program.

To successfully build your roofing referral program, you need a clear goal before you can incorporate metrics into your business decisions. Only after you have your goals, you can track your referral funnel to get the results you want out of your program. As in any other marketing strategy, you need to set up SMART goals. SMART will respond to:

S: Specific
M: Measurable
A: Achievable
R: Relevant
T: Time-Bound

3.2. Identify all your referral sources.

Referrals can come from outside of the company as far as for the inside teams. Every interaction you have and every relationship you build can cause a positive experience that can be shared with others and end up with a referral. That’s why you need to include in your company’s roofing referral program first your past and current customers, but also the company’s employees, sales reps, business partners, influencers, and pretty much anyone that can help with the program.

3.3. Decide on a bonus & compensation plan to incentivize your sources

A good way to show appreciation to the customers who bring you referrals is to reward them with different levels of incentives based on the quality and stage of the referral they send you through your roofing referral program. For example, you can provide an incentive for any referral that results in a sales appointment (regardless of whether the referral makes a purchase). Then, you can offer a better incentive if the referral closes the deal. This is a great option for businesses that have a long sales cycle such as roofing. When you set up incentives this way, it helps you increase the quality of the referrals you receive since incentives are tied to it.

4. Your Referral Program Management System Using a Roofing Referral App


The best way to reach out and keep in touch with your customers is through a referral app for your program, and there are two main reasons for that: In the U.S., 77% of adults own a smartphone. People who own smartphones spend over 80% of their time using apps as opposed to internet browsers (Source: Flurry).

Your roofing business can benefit from having a customer referral app since it will increase their time connecting with your brand, consequently increasing the chances for referrals. You can also use the app to keep your customers up-to-date with their projects with a project status update feature, sending them push notifications every time their project changes the status.

Referral Program


After your company receives a referral through the program, you need to know exactly what to do with that and when. Create a plan with timelines to call, schedule an appointment, send a proposal, and follow up, so your referrals don’t get lost. It’s also important to send the referral status to the Advocates (and reward them correctly) to keep them accountable and excited about the whole referral process.


An automated rewards system to quickly rewards your Advocates it’s ideal to prompt them to make more referrals. You can tailor your rewards system to best fit your business. With a customer referral program in place, you can see daily results right on your dashboard and offer more than one option of payment such as gift cards, bank transfer, virtual debit card, etc. You increase your chances of having more referrals when you pay rewards easy and fast.


Educating your referral sources include many avenues: it is essential to get your sales reps on board with your referral program. You want them to be as comfortable as possible when promoting the referral program to their customers since they will be the fuel to the referral engine. You need to train them, constantly bring the topic on sales meetings and provide incentives for a great referral performance.

For your customers and prospects: your homepage is the hub of most traffic on your business website, that’s why you need to place the campaign for your roofing referral program right there, rather than in a side menu, will attract the most amount of recognition.

Also, if possible, create videos to explain people the benefits of becoming and Advocate, how they can submit referrals and what would they earn for that.

5. Successful Stories of Roofing Referral Programs.

The 2 stories below show companies that implemented Roofing referral programs and have seeing significant improvements on their relationship with customers, besides the amazing results!

Mr. Roofing has been a GTR customer almost since the day they opened their doors. More than a customer, Carlos Rodriguez (Owner and President) is a true advocate of GTR, showing other companies how then can systematize their referral process and engage with their customers and social audience through a branded app. Read More.

The PRO COMPANIES works with solar, energy and roofing. Even with their peculiarities, they all have one thing in common: the importance of referrals for their business, as the most reliable and effective marketing strategy. In a market so greatly based of referrals, having a referral branded app helps companies to stay top of mind to increase their customer base. Read More.

Give homeowners a tangible reason to refer your roof replacement business to friends, family, and even coworkers by offering a referral reward program.