Mikayla Martinsen

Mikayla Martinsen, MBA, leads marketing at Get The Referral, where she oversees content strategy, SEO, email, website strategy, webinars, product marketing, social media, partner marketing, and sales enablement. With more than 15 years of marketing experience, Mikayla specializes in turning complex products and growth strategies into clear, practical marketing that drives qualified leads and revenue. At GTR, she focuses on helping home services companies understand how technology, customer engagement, and referral marketing can work together to create more predictable growth. In addition to hosting the GTR live webinars, her work centers on helping contractors move beyond traditional lead generation and build systems that turn satisfied customers into an ongoing source of new business.

gtr competitor comparison

5 min read

GTR Competitor Comparison: Are We the Best for Your Business?

Who is Get The Referral Competing With? Get The Referral (GTR) makes it easy for companies to get more high-quality referrals from their customers. With our mobile app-based platform, customers can...

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sunpower and gtr

2 min read

SunPower Dealers Get More Leads and Sales with GTR

Get The Referral (GTR) understands that when a customer chooses to work with the SunPower network of solar power dealers, they can count on their...

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GTR Step Challenge Amigos

2 min read

The GTR Step Challenge Amigos

GTR's First Step Challenge - A for Amigos We've worked hard to create a company culture that is built around collaboration and community. This year,...

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GTR Cares and the San Diego Food Bank

2 min read

GTR Cares & The San Diego Food Bank

At GTR, we take pride in our team of talented, skilled, and kind individuals. We are dedicated to our jobs while trying to make a difference in the...

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GTR vs Birdeye, Referral Rock, and Referral Candy

4 min read

Get The Referral vs. Birdeye, ReferralRock, and ReferralCandy

Referral program platforms and customer advocacy software can yield incredible results for the companies that use them. In this article, we compare...

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3 min read

The Top 5 Problems with Referral Programs

Referral Programs have the ability to become your company's most valuable source of new business. But the fact is, referral programs are not always...

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4 min read

Everything You Need to Know About Customer Advocacy Software

I ripped open the white legal-sized envelope with excitement that I’d never had before for an electric bill. It was 40% lower than the last one! As I...

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roofing contractor marketing plan blog post

6 min read

5 Easy Steps - A Contractor Marketing Plan that Gets Results

Key Takeaways Establish clear business goals to shape your marketing strategy Evaluate your current marketing strategies to decide what to start,...

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how to promote your referral program

7 min read

How to Promote Your Customer Referral Program

Table of Contents: What is Referral Marketing and Why is it Important? How to Attract Customer Referrals Customer Referral Program Ideas When to...

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