2 min read

Homeowners Aren't Waiting Anymore — Are You Ready for the Shift?

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Peak Season Is Already Here. Is Your Team Ready to Convert? 

The home services market doesn't slow down to let you catch up. Neither does the GTR Seasonal Growth Series™.

In March, we kicked off the series with our Q1 session: What to Lock In Now Before Demand Accelerates. It was a market-first briefing built for contractors who wanted to understand what was happening in the broader economy — and what to do about it before the spring surge hit. The message was simple: the homeowners who had been researching and delaying all winter were getting ready to move. The contractors positioned before that wave crested would have a meaningful head start through the summer.

The session covered real market data from NAHB, Harvard JCHS, and the U.S. Census — the kind of numbers that tell you what's actually happening, not what someone thinks is happening. We walked through the GTR Seasonal Growth Method™, the framework that shows how referral-powered pipeline compounds across all four quarters. And we ended with a 90-day action plan for contractors.

If you were there, you know. If you weren't — the replay is still available on demand, and it's worth watching before June 24. Plus, the free downloads are still available.

Watch the Q1 Replay: What to Lock In Now Before Demand Accelerates →

 


The Market Has Shifted. So Has the Conversation.

Between March and June, something changed — and it wasn't the market data. The numbers are still strong. Remodeling demand remains near record highs. Homeowners aren't moving; they're improving.

What changed is the homeowner. The one who was cautious in March is actively comparing contractors now. The objection has shifted from "I'm not ready yet" to "convince me you're the right one." That's a fundamentally different sales conversation — and it requires a different kind of preparation.

That's the ground the Q2 session is built on.


What's Next: Peak Season Control — June 24, 2026

Peak Season Control: Convert More Leads Without Burning Out Your Team 📅 Wed. June 24, 2026 · 1:00 PM ET / 10:00 AM PT · Free

The Q2 session is about execution. Specifically, how to convert at volume without your team breaking down in the process. Peak season brings more leads, faster decision cycles, and crews stretched thin — and it's exactly when most referral programs quietly go dark because everyone is too busy to keep them running. That's the gap this session is designed to close.

Joining GTR's Mikayla Martinsen and Founder & CEO Jamey Vumback is guest speaker Jonathon Broce, CEO of Day41Thrive and Ugly Roof. Jon isn't an outside observer. He's run a roofing company through multiple peak seasons from the inside — managed the crews, handled the volume surges, made the mistakes, and rebuilt with better systems. His perspective on what actually happens to a team when leads pile up is the kind of operator credibility you don't find in most webinars.

Together, they'll cover what's shifted for homeowners heading into peak season, how to build and protect a team system that holds up under load, and how to keep your referral pipeline moving even during your busiest weeks — because the contractors who keep their referral engine running in Q2 are the ones with a compounding pipeline heading into fall.

Like every session in the GTR Seasonal Growth Series, this is not a product demo or a sales pitch. It's a 45-minute strategy briefing that ends with a concrete 90-day action plan — real data, real operator insight, and something you can actually use the week after.

Register Free for Peak Season Control — June 24 →

 

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